Getting Entrepreneurial with Your Major

A student came in this week interested in one of the great, though struggling industries – magazine publishing. This student is quite bright and curious, but I had to caution that the publishing industry is struggling and jobs are scarce in the field. While choosing the right major is important, the student is interested in journalism, I suggested that what is more important is obtaining the right skills and standing out. The student may be able to do that through the journalism major, but that isn’t the only option.

This particular student is interested in fashion magazines. Since Sex and the City many young women dream of heading to NYC to write thrilling articles about fabric, accessories, and trends. That dream is doable, but no major alone is going to produce that result. To even land the internship that leads to that kind of job this student will need experience. She’s landed an internship for the summer, but I also stridently urged her to make a name for herself. With all of the resources on campus for funding, and the world wide web, a fashionista without clips or a web presence is doomed.

Our campus newspaper doesn’t have a fashion writer. I suggested she pitch herself. Maybe she should start a blog, or a podcast. Whatever the method one chooses for distinguishing herself she should know that employers are indeed looking for go-getters. Employers haven’t had training programs for new employees since the 1980s, and especially not in competitive fields. They want people to be ready to go on day one. This reality is not always fair because job seekers then must shoulder huge costs trying to get their foot in the door, but knowing that the market is as it is helps one to plan accordingly.

In choosing a major, and job seeking, the world is almost like seeking out a romantic partner.

  • Employers want someone interesting and different, and not just another person like the one they already have or the one they just fired. BE YOURSELF.
  • Just like a particular outfit can get you noticed on the quad, so can the great internships or experience get you noticed in a pile of resumes. If you created a job for yourself then even better! You’ve already shown leadership. Continue to amass experiences that fit your interests and the type of work you want to do.
  • There is no set formula for snagging the job. An employer likes what they like and there is no guaranteed combination of major or experience that does the trick.

Happy Valentine’s Day!